How to go from London lawyer to Italian cashmere luxury label?

If you follow Mammaprada on Instagram you’ll know I’m a huge fan of the beautiful Italian cashmere scarves of Lois Avery. I’ve met some of the most inspiring people in the last 3 years that I’ve been using Instagram and one of them is the lovely Jennie, Founder of Lois Avery.

She has the most dreamy, Italian feed, plenty of travel inspiration, shots of her super soft scarves and she shares her very personal journey of creating this amazing brand around her 3 children.