California, a state synonymous with sunshine, diversity, and endless possibilities, has long been a top destination for travelers worldwide. Its allure is undeniable, drawing millions of visitors each year to experience its iconic landscapes, vibrant cities, and world-class attractions.

Last year, tourism spending in the Golden State reached a remarkable $150.4 billion, surpassing the pre-pandemic record of $144.9 billion set in 2019. According to Visit California’s 2023 economic impact report, the North Bay’s renowned Wine Country played a significant role in this resurgence. Napa County alone generated $1.7 billion in travel spending, while Sonoma County contributed $2.3 billion.

This guide highlights some of the must-visit cities that capture the essence of this iconic state.

I. Los Angeles: The City of Angels

Los Angeles is a dynamic hub of culture, entertainment, and iconic landmarks. TravelAge West notes that in 2023, LA saw a remarkable resurgence in tourism, welcoming 49.1 million visitors. Domestic travel has fully rebounded, with 43.3 million U.S. visitors flocking to the city, while international tourism reached 5.8 million - nearly 79% of pre-pandemic levels.

LA’s diverse neighborhoods and attractions are key to its enduring appeal. Visitors can explore the star-studded Hollywood Walk of Fame, enjoy the artistic vibes of the Getty Center, or relax on Venice Beach. With a thriving culinary scene, a dynamic calendar of cultural festivals, and a vibrant entertainment landscape, the city offers endless experiences.

II. San Francisco: The City by the Bay

Despite its modest population of less than a million residents, San Francisco stands out as a premier travel destination. The city's stunning vistas, temperate climate, and world-class museums make it a must-visit location.

According to The Points Guy, among San Francisco's highlights are the working cable cars that navigate the city's steep hills. Union Square, a vibrant center for high-end shopping, offers a touch of urban sophistication. The waterfront, featuring stunning views of the Golden Gate Bridge, Fisherman's Wharf, and the Transamerica Pyramid, enhances the city's charm.

III. Sonoma: Wine Country Retreat

Sonoma, a picturesque region nestled in Northern California, is a haven for wine enthusiasts and nature lovers alike. Known for its world-class wineries, rolling vineyards, and charming towns, Sonoma offers an escape from the hustle and bustle of city life.

Balloons Above The Valley highlights that Sonoma and Napa are celebrated wine regions in Northern California, each with distinct appeal. Sonoma boasts a larger expanse, varied landscapes, and a relaxed vibe, with its wineries being more accessible and budget-friendly. In contrast, Napa is famous for its luxury and higher price points.

Visitors in Sonoma can indulge in wine tastings, explore charming boutiques, and savor the region's farm-to-table cuisine. Outdoor enthusiasts will appreciate the opportunity to hike, bike, or simply relax amidst the stunning natural beauty of Sonoma County.

The best time to visit Sonoma depends on your preferences. Spring ushers in blooming wildflowers and mild weather, creating ideal conditions for outdoor activities. Summer offers warm temperatures ideal for exploring vineyards and enjoying outdoor events. Autumn is harvest season, with vibrant foliage and festive celebrations. Winter provides a quieter atmosphere for wine tasting and cozy retreats.

IV. San Diego: Southern California's Gem

San Diego is a coastal gem known for its relaxed ambiance, stunning beaches, and an array of top-tier attractions. The city’s picturesque setting, often highlighted by its flower-draped streets and vibrant murals, contributes to its almost idyllic charm.

As noted by The New York Times, San Diego features a blend of traditional and contemporary elements that enhance its appeal. While it has historically been underestimated, recent developments are transforming it into a more prominent destination.

The city now features new hotels, restaurants, and cultural venues. Among these is the $85 million Rady Shell, which serves as the San Diego Symphony’s summer stage and enriches the city’s cultural landscape.

Despite these modern additions, the city retains its historical essence as the “birthplace of California.” It is the site of the first permanent European settlement on the West Coast. The Balboa Theater, a century-old venue, continues to captivate visitors with its storied past. Additionally, Balboa Park’s Spreckels Organ, the world’s largest outdoor pipe organ, remains a beloved fixture.

Public concerts held every Sunday at 2 p.m. showcase this iconic instrument, preserving the city’s rich heritage while celebrating its vibrant present.

V. San Jose: Silicon Valley's Hidden Gem

San Jose, often overshadowed by its more prominent Silicon Valley neighbors, is a vibrant city offering a blend of tech innovation and cultural diversity. As Planet D highlights, San Jose is home to a multitude of tech giants and cutting-edge projects that shape the future of technology.

Visitors interested in tech memorabilia can explore Santana Row, a premier shopping destination where they can find the latest gadgets and stylish items.

Beyond its tech reputation, San Jose provides diverse cultural and recreational experiences. The city’s rich cultural scene includes the historic California Theatre, a gem renowned for its elegant design and intimate atmosphere. For outdoor enthusiasts, San Jose features beautiful parks and hiking trails. Notably, Alum Rock Park provides scenic nature walks and stunning views of the surrounding area.

VI. Sacramento: California's Capital City

Sacramento, the heart of California, offers a unique blend of history, culture, and outdoor recreation. As the state's capital, it features a rich political heritage, evident in its iconic State Capitol building.

Beyond politics, Sacramento is a city of natural beauty, with the Sacramento River winding its way through the urban landscape. Enjoy leisurely river cruises, kayaking, or simply relax on the banks. The city also offers a vibrant arts scene, with numerous galleries, theaters, and music venues catering to diverse tastes.

Frequently Asked Questions

Which city should I visit first in California?

If you're visiting California for the first time, start with Los Angeles for its iconic landmarks, diverse culture, and entertainment options. San Francisco offers historic charm and stunning views, while San Diego provides beautiful beaches and family-friendly attractions. Each city offers a unique experience that showcases California’s diverse appeal.

How many days in California is enough?

A well-rounded visit to the state typically requires 7-10 days. This allows time to explore major cities as well as experience attractions and natural beauty such as national parks and wine country. Adjust based on your interests and travel pace.

Is traveling in California expensive?

Traveling in California can be costly. Average domestic flights to California are around $400. Budget about $150-300 per person per day for accommodation, food, and activities. While expenses can add up, California offers diverse options to suit various budgets, making it possible to explore the state affordably.

California, a state brimming with diversity and enchantment, offers an unparalleled experience for every traveler. From the sun-soaked shores to the tech-driven energy, the state offers a captivating blend of urban excitement, natural beauty, and cultural richness. From the glitz of Hollywood to the tranquil charm of Sonoma, California offers a diverse range of experiences to cater to every traveler's desires.

Disclosure: This is a collaborative post.