The Year Websites Took Over
The time we spend online has ceased to reduce since the internet’s inception. A considerably larger amount of businesses have found themselves gravitating to online operations, as they know that’s where their target markets are, so the outlook for 2020 is promising.
Working from home is becoming the norm and having reliable broadband is now more important than the commute! If you are struggling with too many online meetings and home school classes for your kids, finding a trusty provider is essential. I’ve had to change recently which was actually quite simple to do. I checked out the internet options in my area and now with two people working from home and homeschooling two children we can all do what we need to at a decent speed.
It’s important to get on top of this early because this is the year everything changed! So what do you need to think of if you’re moving your business online or if you want to improve your presence?
Character
It’s possible for anyone to create a webpage and fill it with mass amounts of text, but online consumers want a bit more to do on your website than sit and read.
The personality of your company needs to shine through loud and don’t be afraid to be a bit more casual and friendly. Your customers aren’t going to be interacting with a human when they view your website so they need to feel comfortable, and your tone of voice and writing style can help ease them in and make them forthcoming with questions and queries.
Portfolio
Your website works as an exhibit for all the work and experience you have currently acquired.
Analysing your current website may highlight the need to turn it into an online store, where you can trade and expand the geographical locations you sell to. Or you may choose to have a page on your website where you show lots of images of projects you have worked on, or events where your company was hired. You can adapt your website to show how far you’ve come with simple software such as shopping card for trading or 3D visuals for projects.
Stockport website design will ensure needs of your company are met through bespoke website design which caters to your business goals and objectives. If you choose to add software to a current website or build an E-commerce from fresh, ensure all payment method options are secure.
Credit: Unsplash.
Consistency
Now we move onto responsive web design which is the sole method for preventing the loss of customers, which can happen in a instant online if your website isn’t displaying correctly on alternative devices.
The process of replenishing your websites content or redesigning your website all together means you need to be aware of the latest development in the technological sector. It is paramount to your online success that the website is developed mobile and tablet friendly. There is nothing that deters online clients more than a website that does not fit the screen or are searching for hours to find the smallest bit of information such as contact details. It’s important to remember that the world is moving a lot faster than it was in previous decades, so make sure you’re ahead of the game.
Go Forth and Conquer
The important thing once your website is out there for the world to see is not to let the dust settle on it, and let it disappear under a sea of search results.
Keep optimising with social media marketing and the many free platforms available such as Facebook and LinkedIn. Your website needs to be as discoverable as possible by linking your website to social posts that are either user-generated or company generated and forming a business page where customers feel inclined to interact with. After all who wouldn’t prefer to send a quick message than a long email?
An alternative option is Search Engine Optimisation (SEO) which can help you jump to the top of the search results pages by increasing your rankings through the use specific keywords. This means that customers looking for something specific that your business offers can find you easier online. Digital agencies have the experience and knowledge to keep all these pates spinning for you and more.
Disclosure: This is a collaborative post.