There are a wide variety of different options to choose from nowadays in the world of clothing customisation. While most people tend to go with something like screen printing, embroidery is becoming increasingly popular in a number of different niches. 

With impressive benefits in the realm of durability and fabric suitability, it’s not hard to see why it’s starting to trend again - these are some things to consider when contemplating it as a customisation option.

Benefits of embroidery

There are a few main benefits to embroidery.

Highly durable

Due to the fact that embroidery is simply achieved by adding more threads to a piece of fabric, it’s a lot more durable than printed designs. It does have its drawbacks - if the thread is cut or pulled, the whole thing can unravel - but with enough care, it can stay looking slick for years.

Suits a wide range of fabrics

Embroidery is also a good option due to the number of fabrics that it can be used on. As it doesn’t need to bind to the actual fibres themselves, it can be used on slick fabrics that wouldn’t work so well with screen printing methods. If you’re finding that other technologies aren’t suitable for the garments you have in mind, it’s definitely worth keeping embroidery in consideration. 

A slick aesthetic

Embroidered designs from providers like Screen Textiles aren’t just practical - they also provide a really slick aesthetic. Even a tiny logo on the chest can look great, with an added dimension that flat, printed logos simply don’t have. This, combined with the fact that embroidery lasts so well, makes it an ideal choice for branded work uniforms and other similar uses.

Who might benefit?

Embroidery can be used by anyone, of course, but its main use cases can be separated into two main brackets.

Personal use

Embroidery can be a great option for creating unique, one-of-a-kind pieces of clothing. Whether you use a bigger embroidery service, a local artisan, or choose to try your own hand at embroidery, it’s a great way of achieving a really unique and special effect. For really personal gifts or even for your own personal usage, it’s definitely worth your consideration.

Branding

The other main context that embroidery can be used in is branding. If you’re looking to do a bigger run of branded t-shirts to hand out at a trade show, or you want a subtle yet attractive logo option for your new work uniform, embroidery can be a highly effective way of achieving a high-quality brand design. 

Of course, there are limitations - it’s not efficient for larger designs, and it’s more expensive than screen printing for bigger batches. Where quality matters and price is of little concern, however, it can be absolutely perfect.

Embroidery isn’t a one-size-fits-all solution, and it definitely has its own limitations. That being said, if you’re looking for a subtle, stylistic and durable option to attach your design to a piece of clothing, embroidery could very well be the perfect option for you.

Disclosure: This is a collaborative post.