Whether you’re running a blogging business, a dog walking company or a corporate law firm, if you want people to use your services you need to ensure that your business appears to be as professional as possible. No one wants to give their money to a company that appears unprofessional, unqualified or unable to fulfil their side of the bargain.

Luckily, it’s pretty easy to ensure that your business looks the business - here’s how to get started:

Create a professional website

The first thing most people do when they’re looking for a business to meet their needs is to log on and see what’s available online. That means you need a website. If you’re serious about looking professional then your website needs to be clean, clear and uncluttered. It should be free from spelling errors and easy to use. If you can achieve those aims, you’ll be off to a flying start.

Ensure you have a style

Branding is a big part of what makes a business look professional. If you want to build up a brand you need to ensure that everything you put out there from your website to your business cards has the same style and tone, There are tools like https://www.templafy.com/law-firm-document-assembly/ which can help you with this by creating templates for your documents, but it isn’t just the appearance of your content that you need to take care of - the style and tone of your words and the way your company behaves are just as important for building a strong brand identity too.

Deliver on your promises

Something that will always make your business look more professional is you doing what you say you will whether that means honouring a next day delivery guarantee or updating your blog to a set schedule. If you fail to deliver on your promises, your customers and clients will undoubtedly be upset and many of them may give you a negative review which would call your professionalism into question. You can avoid this happening by only making promises you can deliver on and acting swiftly to rectify the situation should something go wrong.

Ensure you have a business address and phone number

If you’re running a business, such as a blog or a cupcake company, from home, it’s a good idea to register for a professional business address and phone number that you can use on your website, business cards, etc.. This will look far more professional than a home address and phone number and that will give potential customers more confidence to buy your products or use your services.

Establish a presence on social media

Right now, any business that’s worth its salt is not only present on social media, but doing great things on there. You should follow suit by setting up profiles on all of the big platforms and posting regularly. You should also aim to interact positively with your followers and post content that entertains, informs and solves the problems of your customers.

How do you feel? Is it time to start building a more professional business?

Disclosure: This is a collaborative post.