The majority of online bookmakers use different kinds of promotional offers or bonuses in order to attract new customers or retain the loyalty of the existing users. These betting sites promotions can come in a variety of different forms and values. They may also be very easily attainable or have lots of different wagering and eligibility requirements attached to them. Here are some of the key types of promotional offers you can find as well as examples of betting sites that offer them.

Sign-up offers

Welcome, or sign-up, bonuses are one of the most common types of offers you will see, if you are someone who is looking to create your first account with a bookmaker. The generosity of these can vary greatly together with their eligibility requirements. 

Most commonly, welcome bonuses will come in the form of free bets or free cash deposited into your account. For example, WilliamHill offers £30 in free bets that you receive after your first bet of at least £10, Tonybet provides up to £50 in bonus cash and Mr Play matches your first £10 with a £10 free bet bonus. 

Other betting sites will provide similar value but in the form of cashback or refund bonuses, meaning that they will give a percentage from your loss back to you, either in free bets or cash. QuinnBet’s, for instance, covers for 50% of all first day losses as free bets, while Unibet has a fixed (up to £40) cashback offer. 

Keep in mind that, whichever form the promotional offer takes, it typically has some kind of requirement which you need to meet (such as depositing a certain amount of money, making your first bet, betting in particular markets, waging requirements and so on). 

Weekly bonuses

Some betting sites will try to keep up the excitement of their users by providing new bonuses every week. This is typically offered to the loyal customers who either collect loyalty points or join exclusive customer clubs. A good example of such strategy is Betway, who offer a £10 free bet every week to its Free bet Club members. 

Other sites, like SportNation, will offer up to £20 in free bets weekly, as long as those bets meet a minimum requirement of legs and don’t exceed certain odds. In the less common scenarios, bookmakers will offer boosted odds to their loyal users, as opposed to free cash or bets. 

Market-specific promotions

It is not uncommon that betting sites will offer promotional deals only for specific betting markets, such as a specific sport, tournament or event. For instance, as the English Premier League is currently one of the most talked-about markets, Parimatch offers £5 weekly rewards to bet on the PL matches in particular. Geoff Banks follows a similar strategy with a £20 cashback offer for football bets, while others will focus on other sports or events, such as horse racing, boxing and cricket-specific bonuses. These market-specific promotions are great for people who only tend to bet for certain types of sports or during particular events and tournaments.

Disclosure: This is a collaborative post.